Glossary

Finance terms in plain English

53 terms you'll meet in annual reports and on the channel. Each one has a short explanation, a simple example with round numbers, and a diagram.

Revenue & growth

How much a company sells, how fast it grows and how much is already signed.

Profit & margins

What's left of the revenue after the costs, and the ways companies measure it.

Cash flow

The cash that actually comes in and goes out, which isn't the same as profit.

Balance sheet & debt

What a company owns, what it owes, and what that says about its finances.

Shares & shareholders

How profits and ownership are split among shareholders.

Valuation

How the stock market prices a company, and how to compare those prices.

Reports & filings

The documents companies publish and the calendar they follow.