Non-GAAP figures
Figures a company calculates its own way, leaving out items it sees as unusual or non-cash, such as stock-based compensation. GAAP is the official US accounting rulebook, and companies must show how their non-GAAP figures connect back to it.
Simple example
Under the official rules, a company earns $10. It adds back $6 of stock-based compensation and $4 of acquisition costs, and reports non-GAAP profit of $20: twice as much.